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 | | Title: | | Creating Real Logos | | Author: | kromefx | view all by kromefx | | Category: | Designing | | Level: | Beginner | | Description: | At some point in your career you will need to create a logo for a real company. Here are guidelines for creating real logos. | | Views: | 63,127 | | Date: | 12/1/2004 | | |
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| If you look around you'll notice that most sucessful logos are simple text with maybe a twist or two. But that's not always the case. You'll often times find a symbol and/or text. However the symbols also follow the same rules. 1 or 2 colors, easy to distinguish, and very simple. Think of Chevy Trucks, it's a funky long sided cross. Even though in a lot of commercials you'll see the logo dressed up, (maybe looking like chrome, or coming out of a rock) if you look on their letterhead that same cross would be only 1 color and very simple. | |
| I realize this was a winded discussion, but from looking at some of the logos I think it needed to be said. If you ever get confused at whether your logo is good, or if it's too much, just compare it with industry standards. Is it comparable to other logos in the same industry? Is it easily recognized? Can it be printed in black and white and still be recognizable? If the answer is yes to all these, then you're on the right track. Here is the one I came up with for kromefx.com: | |
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